As of 2025, ServiceNow has made 12 acquisitions related to companies with AI/ML technologies. ServiceNow’s acquisition playbook involves re-platforming the technology to offer native AI/ML on ServiceNow. In this blog, we explore a timeline of all the artificial intelligence and machine learning acquisitions made by ServiceNow. ServiceNow has acquired companies for supervised, unsupervised, deep learning, natural language processing & querying, as well as integration/automation with an AI lense.
List of AI Companies Acquired by ServiceNow:
Moveworks (Aquired in 2025):
Summary: Moveworks provides leading end user chat engagement powered by AI to resolve and handle IT and HR employee requests automatically with LLMs and AI.
CueIn (Aquired in 2024):
Summary: Cuein will help advance the effectiveness of ServiceNow AI Agents by enhancing their ability to understand, process, and transform data from siloed customer interactions across different channels and systems into a comprehensive analysis with actionable insights.
Raytion (Aquired in 2024):
Summary: Raytion to enhance GenAI‑powered search and knowledge management capabilities on the Now Platform. Raytion’s industry‑leading information retrieval technology will enable unified real‑time access to business‑critical data across multiple enterprise sources for a more powerful, efficient, and personalized AI search experience, all on a single technology platform.
Hitch (Aquired in 2022):
Summary: Hitch uses AI-powered skill insights to address talent gaps by tying employee learning and development to workforce planning. Companies will be able to more effectively match people to projects, primarily found with the HR products but also for project portfolio management.
Intellibot (Acquired in 2021):
Summary: Intellibot is a robotic process automation (RPA) company. Their technology allows businesses to automate repetitive tasks by focusing on integrating multiple systems. It will surface in the process automation, integration hub, and AI capabilities.
Element AI (Acquired in 2020):
Summary: Element AI is an artificial intelligence (AI) research lab and solutions provider. They specialize in machine learning and AI applications for enterprises, and the acquisition was primary for the talent. The team has begun working on native AI capabilities like GenAI as well as new document intelligence features.
Loom Systems (Acquired in 2020):
Summary: Loom Systems is an AI-powered log analysis and monitoring platform. It helps organizations identify and resolve IT issues more efficiently as part of AIOps. The key capability was for anomaly detection and it is found in the ITOM health log analytics and AIOps products.
Passage AI (Acquired in 2020):
Summary: Passage AI is a conversational AI platform. Their technology enables businesses to create chatbots and virtual assistants to improve customer service and support. The deep learning algorithms and teams expertise where added to the predictive intelligence platform and virtual agent’s NLP.
Parlo (Acquired in 2018):
Summary: Parlo is an AI-driven chatbot and virtual assistant technology company. Their solutions assist in automating customer support and service desk operations. The main use of the acquisition was to embed Natural Language Processing and Natural Language Understanding capabilities for the existing virtual agent.
FriendlyData (Acquired in 2018):
Summary: FriendlyData specializes in natural language processing (NLP) technology. They enable users to query databases and applications using natural language. Any text to query capability in ServiceNow, including the text to reporting features, are built using the FriendlyData technology.
Qlue (Acquired in 2017):
Summary: Qlue was the first virtual agent technology acquired by ServiceNow. While it did not use AI, it used basic decision trees defined by a virtual agent conversation designer. This technology served as the foundation for ServiceNow’s virtual agents and virtual agent designer.
DxContinuum (Acquired in 2017)
Summary: DxContinuum’s is a machine learning platform. It’s predictive models were planned to provide greater efficiency in categorizing incoming requests from people and machines. This acquisition served as the foundation for ServiceNows predictive intelligence capabilities around supervised and unsupervised machine learning.
In addition to these aquired companies and technologies, ServiceNow continues to invest in its own native AI/ML capabilities, as well as its partnerships with major AI vendors such as Microsoft Azure, IBM Watson, Huggingface, and more.
Our team at FlowMore.AI are experts in understanding and implementing all of the different technologies acquired and replatformed.
